Do you smile when you see an emoji in an email? The usage of emojis, icons and symbols has turn into a sizzling matter in e-mail marketing. Some brands are all for emojis, while others see them as unprofessional.
We wanted to know what you think. Juvlon requested its customers whether or not emojis must be in emails. The outcomes show 82.35 percent of consumers say sure, and 17.sixty five % say no.
It seems Juvlon customers are on to something. There is information that shows 56 p.c of manufacturers that use emojis and symbols in an e mail’s topic line have a higher distinctive open rate.
While that’s a formidable statistic, it doesn’t imply emojis are proper for everyone. That will help you resolve whether or not to use emojis in your emails, we’ve created this helpful information to present you all the data it’s essential make the precise decisions on your business.
Advantages of emojis
There are some convincing arguments to use emojis. Take a look:
In crowded inboxes, emojis standout. They’re eye-catching. Who doesn’t wish to entice attention to their electronic mail?
They convey emotion
Emojis convey emotion that’s troublesome to sum up in words.
Emojis don’t take up numerous area
An excellent topic line is round 50 characters. An emoji conveys a message in just one character.
Emojis are a hit
Proper now, emojis are the “in thing.” Adding them to your topic line shows your brand is embracing the times.
Disadvantages of emojis
Right here’s a have a look at some of the disadvantages of emojis:
They can look unprofessional
In some cases, emojis don’t fit with guess the emoji game intense nature of a model and may look unprofessional.
Some emojis don’t render correctly. In other words, quite than seeing a heart, your clients may see a giant black box or a query mark.
Emojis may be overused
If a model uses emojis in every e-mail, it might probably take away its effectiveness. If prospects see them on a regular basis of their inbox, they’ll ignore them.
Methods to tell if emojis are right for your brand
Right here’s an inventory of questions to ask your self earlier than using emojis:
Does your brand have a straight-laced, professional tone?
Do you cater to high caliber shoppers?
Is your goal demographic older?
Would your clients be bothered or turned off by an emoji?
Should you answered sure to any of these questions, emojis may not be right on your brand. For those who answered no, it’s time to present emojis a try.
Any brand that decides to make use of emojis ought to test them. Run break up tests to see how your audience responds earlier than adding emojis to your e mail advertising strategy.